Do you want a Champagne service for Lemonade money?

Most of our customers do! Wouldn't the business world be a wonderful place without customers? Well, it would be really, really, easy to run that's for sure, because without them there would be no business! This was something I had to talk to the staff about today. Customer service is the key to the future. Customers do not want to be fobbed off with second rate services. Today's customers know what they want and have high demands. As a customer myself sometimes, I want good service. I have changed my garage several times over the years, because I thought I was not getting a good enough service. I want to be made to feel important and not just another number in their sales ledger book. I have had a chat with all the staff today regarding putting the customer first. Not easy to get them to understand, because they can't always see it through the customers eyes. If you go to a supermarket and pay full price for your goods, you expect to get good quality merchandise. In this world, you really do get what you pay for. Some customers want a champagne service for lemonade money, but that is what I mean by having high demands.

Been a tough week cash flow wise this week. Customers are not paying as quickly as they once were and added to that, two cars needed Mot's, one car needed a new fan belt and the vat and the NI was due. Still, we made it through. I am sending myself on a Mastermind workshop for two days with Niger Boterill from Best of... I do believe in investing in yourself as much as you can. You need to grow with your business and you can't know it all, you have to put yourself on a learning journey all the time. The End of tenancy has gone a little quiet so next months revenue will be down on this month. I am covering some jobs, so that the company receives a 100% profit. This will compensate for the expenses we have had regarding the vans etc. We did this last year to build a cash buffer when customer's were being a little slow and it worked well. Not what I want to be doing, but it is necessary at the moment.

Attended some good networking events over the past few days. Re-acquainting myself with old colleagues and making new connections. One thing I did want to tell you about was, my newsletter. I send it out every 6-8 weeks and have been doing this for the past 3 years. Last week we received an order from a customer who started receiving it 2 years ago! So it pays to keep sending things out. As all the marketing guys tell me, just because they don't buy now, doesn't mean they won't buy later. It would appear they are right!
See you again next week and thanks for reading.
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www.kingsewoodecocleaning.com